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Forbes Column
Ilona’s Forbes fintech reporting and analysis.
I am a VC passionate about fintech and innovation. I demystify the forces shaping the financial world through sharp insights and compelling storytelling.
Before you take a VC's money, ask these questions
Jun 7, 2026
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5 min read
What if every small business had a CFO?
May 31, 2026
4 min read
Why the future of hospitality belongs to properties that stop treating pets like a liability
May 17, 2026
3 min read
Inside the evolving homebuying tech stack with Foyer founder Landy Liu, plus live coverage from the Baltics.
May 10, 2026
The fund of funds model most LPs are sleeping on
May 3, 2026
The shopping problem nobody solved (until now)
Apr 19, 2026
How Furnished Finder found the gap between Airbnb and Zillow
Apr 12, 2026
7 min read
This is the career he think is most at risk of being replaced by AI
Apr 5, 2026
9 min read
Where capital, regulation, and product are colliding
Mar 25, 2026
8 min read
How a health professional overcame limiting beliefs to build a real estate empire
Jan 18, 2026
How a founder turned reframed period care into public infrastructure
Nov 26, 2025
Why patience, precision, and reputation are the real competitive edge in private credit
Nov 23, 2025
Why showing up is the ultimate building block
Oct 28, 2025
12 min read
5 questions every early stage founder should ask a VC
Oct 22, 2025
How Aunt Flow upended conventional notions of femtech
Oct 14, 2025
11 min read
Oct 13, 2025
It's all about testing and learning
May 6, 2025
Old Houses, New Problems... and a Big Thank You!
Apr 29, 2025
What trapped home equity means for owners and prospective buyers
Apr 22, 2025
6 min read
Is the vibe shift...financial?
Apr 16, 2025
Strategies for handling volatility in the markets.
Apr 8, 2025
And the importance of building world-class community.
Apr 1, 2025
And unpacking student loans with a "sherpa."
Mar 25, 2025
Revisiting the wisdom of dollar-cost averaging, no matter what.
Mar 18, 2025
Mar 11, 2025